I started my design journey as a self-taught 3D artist and gradually expanded into multiple design disciplines, working as a Graphic Designer, VFX Compositor, Motion Graphics Artist, and Visual Designer. This multidisciplinary foundation has shaped the way I approach product design today—combining creativity, systems thinking, and a strong focus on solving real user problems.

With over 13 years of professional experience in digital design, including more than 9 years as a UX/Product Designer, I have designed and delivered products across diverse industries including Bitcoin wallets, healthcare, sustainable energy, travel, finance, IoT, enterprise SaaS, and social welfare.
 

My expertise spans interaction design, visual design, user research, information architecture, design systems, and interactive prototyping. I enjoy transforming complex business challenges into intuitive, scalable, and user-centered experiences. Beyond product design, I have a strong interest in emerging technologies and continuously explore immersive experiences through AR, VR, MR, and AI-driven design workflows.
 

Throughout my career, I have also invested deeply in growing design teams and strengthening design culture. I have recruited Product Designers, mentored and coached designers across different experience levels, and helped them develop both their craft and professional growth. I regularly facilitate UX workshops, design critiques, knowledge-sharing sessions, and team-building activities that encourage collaboration, continuous learning, and creative thinking.
 

One of my key contributions has been helping define the Product Designer career ladder within the organization, aligning growth expectations with the evolving role of designers in an AI-driven world. I have worked to establish clear competency frameworks that integrate traditional UX expertise with emerging AI-assisted design capabilities, ensuring designers are equipped for the future of product development.
 

I believe great design is created by empowered teams, thoughtful processes, and a deep understanding of users. Whether designing products, mentoring designers, or shaping design practices, my goal is to create meaningful experiences that deliver value for both users and businesses.
 

I am a Certified Usability Analyst (CUA)™ from Human Factors International (HFI), hold a certification in Human-Computer Interaction (HCI) from The Interaction Design Foundation, and am currently pursuing a Professional Diploma in User Experience Design.